SEARCH ENGINE OPTIMIZATION (SEO FAQS)

Q&A About SEO

Question:What SEO Stands For ?
Answer: SEO stands for Search Engine Optimization, it refers to techniques or practices of making the website user and search engine focused, and getting targeted traffic from it by positioning the website higher in the search engines.
Question: What is Search Engine?
Answer: Search engine is software or machine which we use to search for certain keywords or phrases or getting knowledge about something like Google, Bing, Yahoo, YouTube etc.
Question: What is Keyword?
Answer: The words or phrases a user enter into the search engine, also called “search queries”. As a website owner or SEO expert, you should optimize the keywords on your website page with relevance to what people are searching for so they have a better chance of finding your content against the keyword.
Question: What is On-Page SEO? What are the elements of On-Page SEO?
Answer: On-page SEO is the process of optimizing your website’s pages individually to get higher rankings on Google. OR it refers to actions taken within the website. On page SEO elements usually include: Title tag Meta description Image alt tags URL Internal Linking H1, H2 tags and so on
Question: What is Off-page SEO?
Answer: “Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your website to impact your rankings within search engine results pages (SERPs) e.g. Backlinks, social media, social bookmarking.
Question: What is Backlink?
Answer: The link from one website to another website is called Backlink, also termed as inbound links or incoming links. Backlink is the heart of Off-page SEO.
Question: What is an Anchor text?
Answer: Anchor text is the clickable and visible text on the website/content. Mostly it can be seen in blue color, italic form, bold or underline within the content.
Question: What is SERPs?
Answer: A search engine results page (SERP) is the list of results that a search engine returns in response to a specific word or phrase query.
Question: What is the difference between Internal Links and Inbound Links?
Answer: Internal links are those links which are on a page of a website which redirects the user to another page of the same website. Inbound links are the links that are on a page of one website which directs the user to another website.
Question: How long does it take to see results from SEO?
Answer: It depends what niche your website is in, what resources you are allocating for SEO and how good are the backlinks you are building. It may take weeks, months or years.
Question: What is Meta Title/Tag and what should be its length?
Answer: It is the title of the page/blog. It helps search engine to bring up the best possible results for users. It should be limited to 60-70 characters.
Question: What is Meta Description and what should be its length?
Answer: A Meta Description is the summary of your page’s content for the assistance of search engine and user. It should be limited up to 160 characters.
Question: What is crawling and indexing?
Answer: Crawling or spidering is a term used when Google (or any search engine) sends its bot to read the web page content. Pages of a website are indexed by a crawler to save them in its database. This saving process is known as indexing.
Question: Why do you need alt text on images?
Answer: Search engines cannot read images, but they can read text. The alt text helps search engines to figure out what the image is all about.
Question: What is Robots.txt?
Answer: A Robots.txt file instructs search engines not to crawl a particular page on a website.
Question: What is Sitemap.xml?
Answer: XML sitemap is a document type that helps Google and other search engines better understand your website while crawling it.
Question: What is SEO?
Answer: SEO means Search Engine Optimization. It is a skill to optimize your website for the search engines so that you can rank well on search engines, like Google, whenever someone searches for your business or products. SEO is an essential skill, because everything is going digital and people search online to find their products. If you know SEO, you can help others or grow your own website for traffic and sales. A website without SEO, is like a general store without customers.
Question: I don’t have any other skill. Can I still learn SEO?
Answer: This course is designed and delivered in a way that you can learn SEO regardless of your background. You don’t need a degree or a certain qualification to learn this course. All you need is passion, dedication and a little curiosity for how things work in digital world. However, if you have knowledge of HTML, web hosting, URLs, domains, Google or how they work, it will be easier for you to grasp things. If you don’t know anything from the skills mentioned above, you can still join the course and learn on the way.
Question: When does SEO starts working?
Answer: SEO is a slow process. It is slow because we need to make sure that Google naturally ranks us higher. Getting natural rankings is what will help us in the long run. Spamming to get quick rankings is not going to help as Google will detect the spamming and block our website from Google.
Question: When do we see rankings in Google?
Answer: Rankings are achieved when Google realizes that our website is the best result for any search query. The difficulty to rank depends on how many competitors are trying to rank for the same keyword. If the keyword is generic and has more competition, the rankings will be difficult.
Question: Will I be able to earn after this course?
Answer: Yes, you can earn after this course. However, it depends on how much you learn. If you learn quickly and understand most of it, you can start a job, get freelance projects online or even start optimizing your own websites to get more rankings, and ultimately business, in Google.
Question: Do I need to learn Web Development for SEO?
Answer: Not necessarily. If you don’t know HTML or web development, you can still learn SEO. However, SEO is done on websites and without a website, you can’t do SEO of anything. So, it will be a good idea if you can learn web development as well. Learn enough that you can speak to a developer or understand their language. You don’t have to be an expert in web development. Just the basics are a good start.
Question: Why do I need to do SEO, when I get a lot of customers directly?
Answer: SEO helps you grow your web presence and it puts your products and services right in front of the people who are looking for you or your business. You may know a lot of people and you may get a lot of clients directly, but you are still limited in your reach and time. With a web business, you can reach the whole world and sell to a lot more of the people. If you are getting high number of leads directly, you should still grow your business digitally and let people find you on Google. This is a new audience that you need to tap into. You can keep getting your direct clients, but don’t lose the new digital audience who were not able to reach your before.
Question: Can we pay Google to rank high?
Answer: No, you can’t pay Google to rank high. Google can’t compromise their search algorithm because if that can be manipulated with paid campaigns, people will only see results from websites who can afford to pay Google and rank high. The results will be from elite websites only and that would not be natural or organic result. Google can’t let this happen as it will be the end of Google if their Search Algorithm is compromised. People will leave Google for a better alternative search engine.